Services

From choosing the right product to building an e-commerce sales system that scales

Every business starts from a different place. We first assess where you are, then guide you through the services you need — step by step and informed by data.

Stage 1

Product and offer preparation

Path 1: You already have a product
Service

Expert product suitability assessment

We assess market demand, competition, profit margins, logistics and the product’s potential to sell through digital channels.

If the product shows strong potential, we move on to preparing the sales infrastructure.

If the product is not a strong fit, I’ll tell you honestly and guide you towards researching and selecting a better option.

Path 2: You don’t have a product yet
Service

Product research & selection

We identify, assess and validate promising products for sale through digital channels.

If needed, I can also introduce you to a trusted product-sourcing team in China.

Stage outcome: a validated product, ready for market

Stage 2

Sales infrastructure

Path 1: You already have a website
Service

Audit of your existing website

We review the page structure, sales messaging, user experience, trust signals, purchase journey and alignment with digital marketing best practices.

If the website is ready, we move on to the marketing stage.

If not, we design or improve it before moving forward.

Path 2: You don’t have a website, or your current site needs redesigning
Service

Online store design

We design your website using AI-assisted tools or build your online store with a professional Shopify theme.

Every design decision is guided by marketing principles, user experience and conversion best practices.

Stage outcome: a website ready for marketing and sales

Stage 3

Market strategy

1

Market research

Understanding the market, demand, competitors and the real opportunities

2

Defining the ideal customer

Defining their problem, needs, motivations and barriers to buying

3

Developing the winning sales angle

Developing a distinctive message and a sales angle that can be tested in the market

Stage 4

Campaign execution and testing

  1. 1Designing the content strategy
  2. 2Producing campaign content
  3. 3Crafting messages and ad creatives
  4. 4Launching a test campaign
  5. 5Testing across digital platforms, including Meta
Stage 5

Data analysis and optimisation

Service

Campaign data analysis

We analyse the performance of the message, sales angle, content, audience, advertising and conversion journey.

The angle performs well

Continue testing, optimise the content, expand what is working and increase the budget in a controlled way

Back to testing & analysis

The angle underperforms

Refine or change the angle, redesign the message and content, then launch another test

Back to testing & analysis

Content productionCampaign testingData analysisDecisionRefine or scaleTest again
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Not sure which option is right for you?

Complete the enquiry form and, during your free introductory call, I’ll learn about your current situation, explain the available options and help you identify the most suitable next step.

  • ✦A high-level review of your current situation and goals
  • ✦A clear explanation of the process and service stages
  • ✦Guidance on the right level of support
  • ✦Answers to your initial questions
  • ✦A clear, agreed next step

The call is designed to help us get to know each other and determine the right level of support. It does not include a detailed product assessment, website audit or bespoke strategy.

Request a Free Introductory Call